MOJO: MEDIA LANGUAGE

LEGO INDUSTRY TERMS

 

• franchise: A collection of media products (like films, TV programmes, video games) all base on one original work. For example Star wars is one of the most successful and famous franchises of all time and for Lego movie there is also a video game based off of the film and there is also Lego movie 2018.
• synergy: Refers to the way that media works together to promote the same product e.g. Lego movie uses miniature figures that are Lego-movie related
• tent-pole production: a big-budget movie whose earnings are expected to help and compensate for the studio for its smaller and  less profitable movie/movies. For example the Lego movie company is so huge that it can help support other less wide scale movies. 
• ensemble cast: An ensemble cast is one which is composed of multiple actors and performers who are typically assigned roughly equal amounts of screen time. In the Lego movie the ensemble cast is Wyld Style, Emmet, Vitruvius, Lord Business, Uni-kitty, Shakespeare, Batman etc
• conglomerate: A media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. For example Lego land is linked to the Lego movie and is owned by the same company.
• vertical integration: When a Media Company owns different businesses in the same chain of production and distribution. For example, the Lego movie company owns the movie and the video game too which is in the same chain of production and distribution as the film.

LEGO MOVIE RATINGS

 

LEGO MOVIE PREP

 Task 1: how does Emmet come across? How effective would this trailer be in promoting the film?

Emmet comes across as a very ordinary guy who follows all the rules and never steps out of line or thinks of ideas for himself which is why its so surprising when he is told he is the prophecy. He is very chilled out and never seems worried about anything. He is not very smart though. Emmet is very clueless and simple, he is not special and he admits he isn't special. He tries to fit in because he does not want to fit in, he just wants to be liked and be the same as everyone else. He does not come across as your average hero, in fact he is far from being a hero because he lacks bravery, strength, brains, power, confidence, driven, fearlessness, and being physically able.  He doesn't think of himself as heroic because he doesn't think he has the qualities- he needs to be told what to do as he has no inspiration or leadership qualities. He is thrust into the role of hero, the situation thrusts him into this role as well as wild style helping him believe he is a hero.

The trailer is effective as it summaries how Emmet is an unlikely hero because of how timid and simple he truly is. It shows how he is cheerful and good-humoured but not physically impressive as he can only do 1 star jump. It promotes the comedy aspects of the movie because he falls short of being a hero. Emmet accepts a 37 dollar coffee because he is peaceful and does not want to pick a fight. Batman wouldn't accept that outrageous price because he is the opposite of Emmet, batman doesn't desperately want to fit in but Emmet does. It is appealing to the audience because the humour offers escapism and allows us to laugh about how Emmet is such an unlikely hero.